Aerosyn-Lex Mestrovic has an artistic resume as dazzling and dexterous as his work. He’s collaborated with everyone from Kanye to KENZO, directed a short film for the BBC, designed the 2014 awards for CFDA and shown at MoMA. Flexing his style to engage other industries and audiences is second nature to Mestrovic. His recent union with PC powerhouse Dell was thus obvious, but still remarkable.
Last week, Mestrovic debuted an original interactive video installation at NYC’s experiential event space Lightbox as part of a hybrid networking and art reception sponsored by Dell to celebrate its creative oriented XPS laptop. Reminiscent of his commissioned multi-media work for VH1 and SCOPE’s Art Basel party in Miami, this new piece integrated Mestrovic’s signature calligraphy strokes into a digital projection that spanned the venue’s walls and embodied the marriage of “art and tech”.
Ironically, any interview with Mestrovic will reveal that he is not a fan of recent technological and social media trends himself. He is much more rooted in traditional art forms and draws inspiration from humanity. He meditates during his work, enjoys subtle narratives, and strives to open up a sincere visual dialogue. Mestrovic’s melting-pot background no doubt contributed to his profoundness – he was born in Buenos Aires but is of Croatian descent, studied at New York’s Pratt Institute but mastered his aesthetic in Japan.
There is a definite appeal to Mestrovic’s old school authenticity and the subsequent paradox created from his forays into the digital age and commercial culture. Whether or not everyone present at Lightbox last Thursday evening picked up on the subtle irony, his bold visuals still disrupted the room and mediated the open bar event to a creative center.
Writing by Lisa Marsova
Photographs by Mark Von Holden/AP Images for Dell