Dell brings Aerosyn-Lex Mestrovic to Lightbox for XPS Launch Celebration

Atmosphere at the Dell XPS launch celebration at Lightbox Studio on Thursday, October, 8 2015 in New York. (Mark Von Holden/AP Images for Dell)
Atmosphere at the Dell XPS launch celebration at Lightbox Studio on Thursday, October 8, 2015 in New York
seen at the Dell XPS Celebration Day at Lightbox Studio on Thursday, October, 8 2015 in New York. (Mark Von Holden/AP Images for Dell)
Artist Aerosyn-Lex Mestrovic in front of his temporary decoration of Lightbox’s entrance

Aerosyn-Lex Mestrovic has an artistic resume as dazzling and dexterous as his work. He’s collaborated with everyone from Kanye to KENZO, directed a short film for the BBC, designed the 2014 awards for CFDA and shown at MoMA. Flexing his style to engage other industries and audiences is second nature to Mestrovic. His recent union with PC powerhouse Dell was thus obvious, but still remarkable.

Last week, Mestrovic debuted an original interactive video installation at NYC’s experiential event space Lightbox as part of a hybrid networking and art reception sponsored by Dell to celebrate its creative oriented XPS laptop. Reminiscent of his commissioned multi-media work for VH1 and SCOPE’s Art Basel party in Miami, this new piece integrated Mestrovic’s signature calligraphy strokes into a digital projection that spanned the venue’s walls and embodied the marriage of “art and tech”.

seen at the Dell XPS Celebration Day at Lightbox Studio on Thursday, October, 8 2015 in New York. (Mark Von Holden/AP Images for Dell)

seen at the Dell XPS Celebration Day at Lightbox Studio on Thursday, October, 8 2015 in New York. (Mark Von Holden/AP Images for Dell)
Guests exploring inside Mestrovic’s single room projection based installation

Ironically, any interview with Mestrovic will reveal that he is not a fan of recent technological and social media trends himself. He is much more rooted in traditional art forms and draws inspiration from humanity. He meditates during his work, enjoys subtle narratives, and strives to open up a sincere visual dialogue. Mestrovic’s melting-pot background no doubt contributed to his profoundness – he was born in Buenos Aires but is of Croatian descent, studied at New York’s Pratt Institute but mastered his aesthetic in Japan.

There is a definite appeal to Mestrovic’s old school authenticity and the subsequent paradox created from his forays into the digital age and commercial culture. Whether or not everyone present at Lightbox last Thursday evening picked up on the subtle irony, his bold visuals still disrupted the room and mediated the open bar event to a creative center.

Writing by Lisa Marsova

Photographs by Mark Von Holden/AP Images for Dell

seen at the Dell XPS Celebration Day at Lightbox Studio on Thursday, October, 8 2015 in New York. (Mark Von Holden/AP Images for Dell)
Mestrovic greets his audience at the event’s opening

seen at the Dell XPS Celebration Day at Lightbox Studio on Thursday, October, 8 2015 in New York. (Mark Von Holden/AP Images for Dell)

seen at the Dell XPS Celebration Day at Lightbox Studio on Thursday, October, 8 2015 in New York. (Mark Von Holden/AP Images for Dell)
Dell’s new XPS line of laptops, praised by Mestrovic himself: “The beautiful colors get the creative wheels turning” 

seen at the Dell XPS Celebration Day at Lightbox Studio on Thursday, October, 8 2015 in New York. (Mark Von Holden/AP Images for Dell)

Lisa Marsova

Lisa Marsova

Lisa Marsova is a financial analyst moonlighting as an art writer. She resides in the East Village and likes anything contemporary.

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