“Build awareness, test new markets, and connect with new customers, these are the main goals that we follow for our pop-up events,” says Clelia Zolli, founder of the Clen Gallery. “Between an event and another, I stay in touch with our customers, I look for new artists to represent them and I create new clothes for my upcoming fashion collection” she adds with a disarming smile.
Fusing art, design, and fashion by parading models in the context of an art gallery challenges the traditional concept of gallery and exhibition. For the last pop up show held last weekend at Chelsea, Clen Gallery presented 14 artists including works of the twice Biennalist Alfredo Rapetti Mogol, Francisco Uceda, the anthropomorphic creatures of Francesco Mian, Rabarama, Erika Trojer, the irreverent world of Kevin Berlin, works of the duo Paolo Campagnolo and Salvo Biondo, the paper mache of Francesca Carallo, the eunuch sensations of Alberto Baccari, Marisa Notarianni, and Alice Pazzi with a selection of her colorful collages. The exhibition also hosted works by Mary Mattingly and Monica Olea, independent artists discovered by Clelia Zolli during the last Clio Art Fair 2015.
The opening was also accompanied by something beneficial: 10% of all sales were donated to the Memorial Sloan Kettering Cancer Center, a foundation that fights against breast cancer.
Born four years ago, the Clen Gallery’s project bases its core business on putting together a fashion show in an exhibition space. The result is an event within an event: art that is offered as aesthetic input during défilé fashion and vice versa.
Combining her passion for Fashion, Art and Design, this last Clelia Zolli’s show confirms its philosophy of showcasing international arts and crafts in a lifestyle context able to wake up the sleepy last week in Chelsea, leaving the visitor seduced by the show that just ended and curious for the next to come.