Diesel installation in Union Square

Artist Jamie Martinez next to his work
Artist Jamie Martinez next to his work
Diesel installation in Union Square
Diesel installation in Union Square artwork for poster by Jamie Martinez

Destruction=Creation

What have you destroyed lately?

This was the question posed by Nicola Formichetti to his vast network of social media followers for the third misson of #DIESELREBOOT, his viral relaunch of the Diesel Brand. Using TUMBLR to reach a community of young creatives, #DIESELREBBOT has been dispatching call and respond missions to build a new visual conversation that is redefining Diesel for a new generation.

Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square
Diesel installation in Union Square, Triangulism art by Jamie Martinez
Diesel installation in Union Square, Triangulism art by Jamie Martinez (center)

 

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