GREY AREA is pleased to announce its partnership with Smart Car, commissioning the art collective Fallen Fruit for the launch of the all-new Electric Drive. Wrapped in a one-of-a-kind skin designed by Fallen Fruit, this visually striking, fully electric car promises to transform the driving experience. If you’re in the Los Angeles area, you can see Fallen Fruit’s creation and test drive the new Electric Drive from April 19 – 28 where Smart Car will also be providing complimentary organic espresso and cocktails.
395 Santa Monica Place
Los Angeles, CA
April 19th – 28th
10am – 9pm
For the project Fallen Fruit selected their Honolulu Wallpaper, created in 2012 using borrowed and found fruit from Honolulu’s Chinatown neighborhood. Part of their Public Fruit Wallpaper project, in which they photograph found fruit from selected cities, the image seeks to capture both the realities and aspirations of that place. Fallen Fruit explains, “Hawaii is the crossroads of East and West, with the fruit of all the world represented there. It’s a symbol of global diversity combined with the dream of tropical exuberance and bounty…Like the Smart Car, it emphasizes diversity, and also, our dreams of fruitful plenty.” The wallpaper depicts a vibrant and artful sense of play in line with Smart Car’s exciting launch and dynamic brand.
Fallen Fruit is a long-term art collective that began by mapping fruit trees growing on or over public property in Los Angeles. The initial concept has now expanded to include serialized public projects and site-specific happenings in cities around the world. Recently, Fallen Fruit has collaborated with the County of Los Angeles to design the first-ever public fruit garden in the Del Aire neighborhood of L.A. Each an artist in their own right, David Burns, Matias Viegener, and Austin Young are the three founders and artists of Fallen Fruit who use fruit as a lens through which to see the world.