Art Platform

Working Toward Greater Public Engagement in the Arts, Adam Gross Continues to Serve the Los Angeles Art Community as Executive Director of 2012 Edition of Art Platform — Los Angeles

 

LOS ANGELES — Adam Gross will continue to serve in his role as Executive Director of Art Platform — Los Angeles for the second edition of the modern and contemporary art fair for Los Angeles. In its inaugural year, the fair succeeded in creating a new dialogue between the Los Angeles community and the international art world, boasting over 12,500 collectors, curators, and art enthusiasts from the Los Angeles region and around the world. This year, under the direction of Gross, the fair will continue in its mission to provide unprecedented access to the arts through the presentation of special programs and exceptional exhibitors from around the world, furthering audience engagement and underscoring Los Angeles’ influence in the global art world. Art Platform — Los Angeles will take place September 27 to 30, 2012 at the historic Barker Hanger at the Santa Monica Airport.

Adam Gross, Executive Director for Art Platform LA

A native Angeleno, Adam Gross exceeds the expectations of his position as Executive Director of Art Platform — Los Angeles to champion the greater civic-commerce benefits the art fair can have on the Los Angeles community. “The arts area part of a potent and personal way to provide transformative moments to the community,” says Gross “From art students to established and emerging gallerists and esteemed collectors, Los Angeles possesses a range and Art Platform — Los Angeles provides access to that broad audience.” Through the presentation of special programs, the Open Platform speaker series, an exceptional selection of international galleries and non-profits, and an esteemed VIP program, Gross is at the helm of a fair that serves as a bridge between the local Los Angeles community and the national and international art worlds.

“Los Angeles possesses immense cultural diversity, from its museums and alternative art spaces to the diverse demographics of individuals who visit Los Angeles or call it home,” says Gross. “Art Platform 2012 will continue to bring the international art world to Los Angeles, and the residents of Los Angeles into the international art world.”

Prior to his Directorship of Art Platform — Los Angeles, Gross spent five years on the Development team at Museum of Contemporary Arts, Los Angeles where he established strong relationships to donors, collectors and philanthropists in his position overseeing individual giving. Extending this philanthropic spirit of patronage, Gross lives in service to the goal of working toward greater public engagement in the arts and advocating for Art Platform — Los Angeles to contribute to the recognition of Los Angeles as an international art capital. Since joining the fair in 2011, Gross has traveled the globe developing cross-national relationships with artists, galleries and fairs in an effort to bring an international focus to Art Platform — Los Angeles that reflects a depth and breadth of contemporary perspectives. Addressing this global experience, and through his current ties to the contemporary artists and galleries that comprise the local art community, Gross is able to contextualize the influence Los Angeles has on the larger art world and how the ideas of these local artists are being championed in contribution to a global discourse.

Adam Gross is the Executive Director of Art Platform—Los Angeles, the contemporary and modern art fair for Los Angeles. Prior to his Directorship, Adam was integral to the Development team at The Museum of Contemporary Art, Los Angeles, where he helped MOCA navigate one of the most challenging periods in its history through his work developing patrons and major gifts for the institution. Prior to his post at MOCA, Gross was a private art dealer and consultant, working with corporations and individuals on collection building and management, curating exhibitions, and supporting arts-related marketing initiatives. With undergraduate and graduate degrees in contemporary art history from UCLA, and over 15 years in the arts in Los Angeles working with galleries, auction houses, private and corporate collections, and non-profit arts organizations, Grossbrings a unique local perspective to the Art Platform institute.

Art Platform – Los Angeles art fair demonstrates the rich and diverse cultural landscape of Southern California and underscores Los Angeles’ influential position within the contemporary art world.

Bringing together both local and international artists, dealers, collectors, museums and art enthusiasts that play important roles in the vibrant Southern California art community, Art Platform – Los Angeles emphasizes the increased recognition of greater Los Angeles as an international art capital. In pursuit of such emphasis, Art Platform – Los Angeles 2012 will both continue to provide unprecedented access to the art, galleries, institutions and collections that define the Los Angeles art scene, and to contextualize them within a broader international framework.

Art Platform – Los Angeles will serve as a platform to encourage and deepen the dialogue between the talent of greater Los Angeles and that of the international art community around the globe.

The historic Barker Hangar at the Santa Monica Airport is known as one of Southern California’s premier venues for charity, corporate and private events. The dramatic ceiling vaults to an impressive 43 feet at the center, providing an arched steel truss over a 150- by 234- foot polished cement floor. The 35,000 square foot hangar combined with a total of over 97,000 square feet of additional exterior space, make the Barker Hangar one of the largest and most versatile venues in Los Angeles.

The Barker Hangar, located on the grounds of the main private jet airport for the Westside of Los Angeles, is uniquely situated amongst some of Southern California’s iconic landmarks such as the Santa Monica Pier, Third Street Promenade and Pacific Coast Highway. The Westside location is not only in proximity to major Los Angeles museums such as Santa Monica Museum of Art, The Getty, Hammer Museum, and Los Angeles County Museum of Art but to significant private collections as well.

2012 Art Platform—Los Angeles
The modern and contemporary art fair for Los Angeles

Show Dates and Times:

Private Preview: Thursday, September 27, 2012
General Admission: Friday, September 28 – Sunday, September 30, 2012

For more information please visit the site:
www.artplatform-losangeles.com

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